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当前位置：国际护理学研究 > 2025年 7卷 (4)期

Open Access Article

International Journal of Nursing Research. 2025; 7: (4) ; 4-16 ; DOI: 10.12208/j.ijnr.20250171.

The current status of the development of nursing culture in large public hospitals in China on convergence media platforms
国内大型公立医院护理文化在融媒体平台的建设现状

作者： 赵思垚^1,2, 朱道珺¹, 成文武³, 蒋艳² *, 莫莉⁴ *

1 四川大学华西医院麻醉手术中心手术室/四川大学华西护理学院四川成都

2 四川大学华西医院循证护理研究室/四川大学华西护理学院四川成都

3 复旦大学上海癌症中心综合治疗部，复旦大学上海医学院肿瘤学系上海

4 四川大学华西医院老年医学与老年病学中心，国家老年病临床研究中心四川成都

*通讯作者：蒋艳,单位：四川大学华西医院循证护理研究室/四川大学华西护理学院四川成都；莫莉,单位：四川大学华西医院老年医学与老年病学中心，国家老年病临床研究中心四川成都；

中国国家重点研发计划（2023YFC3605900）

发布时间: 2025-04-24 总浏览量: 48

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摘要

目的分析国内大型公立医院护理文化在融媒体平台的建设现状，为国内护理文化研究提供参考。方法选取《医信天下》发布的“2021年中国医院影响力排行榜—综合榜”名录中前百强医院作为研究对象，对100所医院官方网站护理信息的呈现情况、护理微信公众号建设情况进行数据收集与分析。结果被调查的百所医院中，可有效访问的医院官方网站为92个，其中40个网站开设有独立护理专栏（43.48%），医院官网的护理文化信息的呈现情况（P＞0.05）、网站有无独立护理专栏（P＞0.05）与地区均无统计学意义；开设有护理官方微信公众号共42个（42.00%），其中入库微信传播指数的有30个（71.43%）且微信传播指数均低于700，开通数量在地区间有统计学意义（P＜0.05），是否入库微信传播指数在地区间无统计学意义（P＞0.05）。结论护理文化的塑造与传播起步早、传播矩阵初步建成，文化传播主动性不足，网站平台上护理信息呈现不足、内容单调；护理官方微信公众号传播影响力弱、推广力度不足。

关键词： 公立医院；护理；文化；网站；微信；融媒体

Abstract

Objective To analyze the current status of nursing culture development in large public hospitals in China on convergence media platforms and provide reference for domestic nursing culture research.
Methods Select the top 100 hospitals listed in the “2021 China Hospital Influence Ranking - Comprehensive List” published by “Yi Xin Tian Xia” as the research objects, and collect and analyze the presentation of nursing information on the official websites of 100 hospitals, as well as the development of nursing WeChat official accounts.
Results Among the 100 hospitals surveyed, 92 had effective access to their official websites, of which 40 websites had an independent nursing column (43.48%). The presentation of nursing culture information on hospital official websites (P > 0.05) and the presence of an independent nursing column (P > 0.05) showed no statistical significance across regions. A total of 42 hospitals (42.00%) had official nursing WeChat accounts, of which 30 (71.43%) had a registered WeChat dissemination index, and all had a dissemination index below 700. The number of accounts opened showed significant statistical differences among regions (P < 0.05), while the registration of the WeChat dissemination index did not show significant statistical differences (P > 0.05).
Conclusion The shaping and dissemination of nursing culture started early, with the dissemination matrix initially established. However, there is a lack of initiative in cultural dissemination, insufficient presentation of nursing information on website platforms, and monotonous content. The influence of official nursing WeChat accounts is weak, with inadequate promotion efforts.

Key words： Public hospitals; Nursing; Culture; Website; WeChat; Convergence media

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引用本文

赵思垚, 朱道珺, 成文武, 蒋艳, 莫莉, 国内大型公立医院护理文化在融媒体平台的建设现状[J]. 国际护理学研究, 2025; 7: (4) : 4-16.

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